How Can Small Businesses Cope Up With Large Businesses In Google Search Results?
Are you disappointed with your business’s present Google search results? When you compete with other larger business companies or your competitors, who have invested a greater deal of time and money, it seems to you that you’re losing the battle. Isn’t it?
But Google has given the opportunity to small business firms as well. Here is how small businesses can take over larger ones or at least cope up with them.
a. Make sure your website is mobile friendly
A major ranking factor by which Google ranks a website is the responsiveness of the site. If your site requires pinching and resizing on mobile devices, you have probably noticed a significant drop in search results standings.
b. Provide fresh content on a regular basis
Have it been a couple of years that you have updated your website? In that case, it is time that you update your site now. In its quest to provide the most relevant results to customers, Google favors websites that provide valuable, up-to-date content. One easy way to be sure you are providing fresh, valuable content for your website visitors is through a blog on your website.
c. Ensure that your site is secure
Sites with “HTTPS” at the beginning are considered secure
because they encrypt user activity so it can’t be tracked or stolen, authenticate
to protect against attacks, and provide data integrity, meaning files are
protected as they are transferred. In short, Google has indicated
that it will start pushing for a fully secure web and will start
explicitly labelling HTTP sites as insecure.
Conclusion
If you need help showing up higher in search results and
generating more leads, you can contact with the SEO Greenville to get
better results. This will ensure you better visibility.
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