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Showing posts from January, 2021

How Can Small Businesses Cope Up With Large Businesses In Google Search Results?

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Are you disappointed with your business’s present Google search results? When you compete with other larger business companies or your competitors, who have invested a greater deal of time and money, it seems to you that you’re losing the battle. Isn’t it? But Google has given the opportunity to small business firms as well. Here is how small businesses can take over larger ones or at least cope up with them. a.  Make sure your website is mobile friendly A major ranking factor by which Google ranks a website is the responsiveness of the site. If your site requires pinching and resizing on mobile devices, you have probably noticed a significant drop in search results standings. b.  Provide fresh content on a regular basis Have it been a couple of years that you have updated your website? In that case, it is time that you update your site now. In its quest to provide the most relevant results to customers, Google favors websites that provide valuable, up-to-date content. One easy w

How To Optimize Your Blog Post For SEO?

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Do you run a blog? If yes, then you are well aware of the importance of business blogging. But, what most of do not know is the process of optimizing your blogs to make them more search engine friendly. Here, we’ll talk about it now. The Houston SEO is here to help you with easy blog optimization tips. a. Do your research When it comes to on page optimization, keyword research is the fundamental element that you should not miss. Instead of inputting keywords naturally without your knowledge, you can find a variety of tools and techniques that help you to find keywords that are relevant to the subject of your content. Also, such tools help you to take a look at what your competitors are doing. b.  Utilize your keywords throughout the post Once you have selected your preferred keywords, it is important that you place them in the right location. Try to include your keywords in the title, headings and subheadings, introductory sentence, concluding paragraph, anchor text, title tags an